Supporting Independent Billboard Operators
Since 2015

Digital Billboard Scheduling

Brown Dog offers digital billboard management, publishing, and scheduling on Watchfire, Formetco, Apparatix, Daktronics, Blip and other platforms. Our scheduling packages include unlimited uploads, dynamic art services, proof of performance reports and web camera monitoring.

Billboard Graphic Design

Brown Dog has created thousands of published out-of-home designs. We work with your team to create fully custom designs. No cookie cutter templates here. Every pixel is purposely placed. We offer lightning-quick turnaround for the first proof and revisions.  

When paired with our Digital Billboard Scheduling services, our Graphic Design services provide for seamless creation and publishing of advertising copy, often on the same day that you signed the contract with the advertiser.

Custom-Tailored Solutions

Brown Dog thinks outside the box.  Your business is unique, and it deserves custom-tailored solutions.  Brown Dog has vast experience in every aspect of successfully operating an out-of-home plant post-construction, including start-up support, inventory management, software and website support, system migration, and invoicing.  Brown Dog is ready to help make your out-of-home business run better than ever.

The Brown Dog Difference

We are different by design.  We are purposely small and nimble.  When you call, we answer.  When you email, we respond.  We loathe mediocrity.  We embrace hard work.  We love the details - because they matter.  We value relationships.  While the rest of the world accepts it, we reject the notion that exceptional customer service is dead.  

Simply put, we provide the OOH operator with an Exceptional Client Experience.   

The Brown Dog Team

Tracey L. Hess

Tracey has always had a knack for details and organization but found her passion when she entered the out-of-home industry in 2015. For 10 years, Tracey managed the day-to-day operations of a multi-state billboard plant with 250+ faces, ensuring that everything from sales to art to collections ran with precision movement.  Over a two-year period, Tracey led redevelopment of the billboard management software, SignDash, tripling the number of subscribers and quadrupling revenue during that time.  With a B.A. in Communications and over fifteen years of prior career experience in Administration and Management before out-of-home, Tracey embodies a get-it-done working style.

Email Tracey:  Tracey@BrownDogOutdoor.com

LinkedIn:  linkedin.com/in/tracey-hess-9357871a7

Chad B. Hess

Chad worked as a trial attorney representing businesses and professionals for nearly twenty-five years before joining Brown Dog Outdoor.  That experience provided him with a vivid understanding of how to best communicate the message.  Armed with a B.A. in Business Administration & Management and his law degree, as well as decades of experience selling clients' messages in the courtroom, Chad heads up Brown Dog's Graphic Design services.

Email Chad:  Chad@BrownDogOutdoor.com

LinkedIn:  linkedin.com/in/chad-b-hess-331081169

Check out some of our published Billboard Graphic Design work! 


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850-766-3279

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Disclaimer: Brown Dog Outdoor is a business consultancy and does not offer legal, tax, or accounting services or advice.